Video people watch, and trust.
Fractional Head of Video for health and lifestyle brands
I build and run video programs for brands that put experts on camera, without the full-time hire.
Now showing · 01 / 06
how does it feel · live action series
How Does It Feel… to Lose Your Hair?
made with my team at GoodRx
sound familiar?
if any of these ring true, we should talk
Video happens, but nobody owns it.
Your editors and freelancers are busy, but there's no strategy, no signature format, and no plan for what's next.
Your experts need to land on camera.
Doctors, specialists, and real customers have to be cast, prepped, and directed so they come across as credible and watchable.
You can't tell what's working.
Views go up and down, and nobody can say which videos drive results or what to make next.
three ways to work together
most clients start with the sprint
Video Audit Sprint
Two weeks to a clear read on your video and a plan you can act on, whatever you decide next.
- Audit of your video and channel analytics
- Competitor and category scan
- Two franchise concepts built for your audience
- A 90 day roadmap and workflow fixes
- First findings delivered in week one
Fixed scope, fixed fee
2 weeks
first findings in week one
Video Engine Build
Ninety days to a production system your team can run without me.
- Production workflow, templates, and approvals
- A vetted bench of freelance crew and editors
- One or two franchise formats launched
- A metrics dashboard your team can run
- Full handover, or roll into a retainer
Project engagement
90 days
then hand off, or keep going
Fractional Head of Video
Senior ownership of your video program, part time. Three month minimum.
- Ownership of video strategy and output
- Lead and coach your editors and freelancers
- Talent casting and on-camera direction
- Weekly check-in, monthly results report
Monthly retainer
1 to 2 days
a week, embedded with your team
the track record
what I built at HealthiNation, acquired by GoodRx
I built a video operation from scratch and took it from 50 to 400 videos a year.
- Built the production infrastructure and workflow from the ground up
- Cast and directed physicians and medical experts from top New York hospitals
- Created and ran series across live action, documentary, and 2D motion
- Hired, onboarded, and trained editors
- Reported production spend and performance to senior leadership
Brands and partners I've worked with
how it works
useful from the first week
01
Intro call
Thirty minutes. You tell me what's working and what isn't.
02
Audit
Within the first week you get my read: what to keep, cut, and build.
03
Build
We set up the workflow, formats, and team so video ships on schedule.
04
Run and report
I lead the program and report monthly on what moved and what's next.
steph, new york
hi, I'm Steph
the behind-the-scenes part
I've spent 15+ years making video people actually watch. I started in broadcast news at Seven Network in Sydney, then moved through News Corp, Zazoom Media Group, and PureWow before building the video operation at HealthiNation, which was acquired by GoodRx.
My journalism roots mean I'm careful with facts. That matters when your audience is trusting you with something real.
"I've sat where you sit. I know what an in-house team needs, because I built one."
Bachelor of Media (Communications & Journalism), UNSW · Harvard Business School Online, Leadership Principles · Based in New York
questions
the things people usually ask first
Do you shoot and edit yourself?
I direct, produce, and can step into the edit. For volume, I bring in trusted crew and editors, or lead the team you already have.
Is there a minimum commitment?
The sprint is a fixed two weeks. Retainers start at three months, then run month to month with 30 days notice.
Do you only work with health brands?
No. Health is where I've gone deepest, but I've made video across broadcast news, digital media, and lifestyle brands too. Whatever your industry, if you need video people watch and trust, let's talk.
Do you work remotely?
Yes. I'm based in New York, work remotely with teams across the US, and can be on site in NYC.
Let's talk about your video.
Thirty minutes. You'll leave with at least one thing to fix, whether we work together or not.
- 1Pick a time that suits you
- 2Get a calendar invite